Founded
in 1980 by Wally Rogers and Peter Lerman, generally
considered to be the fathers of the "commercial print"
agency in New York, R&L was for many years the dominant
commercial print agency in Manhattan. As the founders retired and
the company evolved, there has been a concerted effort to fine-tune
their vision and continue their tradition.
In early 2004, R&L added a commercial television division,
Chelsea Talent, and has recently expanded to include men's and
women's fitness divisions. We are also bolstering our representation
of children over 5 years of age.
O’Toole and Magoo, Incorporated acquired the agency in
2006.
Today R&L is a full-service model management company, which
handles models of all ages and descriptions.
Led by Creative Director Michael Lyons, a 20-year
veteran of the business, R&L is committed to the achievement
of our client’s goals and objectives.
We specialize in commercial print and commercial fashion print work,
although we do service requests for trade shows, stage, screen and
television work. Our
clients are a cross-section of America's largest corporations and
are virtually all household names.
Click here
for our booking policies. Any changes to these policies must be
explicitly agreed to by R&L in advance of the booking.
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